Privacy Policy - BrandPeek

Effective Date: June 8, 2025

Last Updated: June 8, 2025

Introduction

Welcome to BrandPeek.ai ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI brand visibility tracking platform and related services.

By using BrandPeek.ai, you agree to the collection and use of information in accordance with this Privacy Policy.

Information We Collect

1. Information You Provide Directly

Account Information:

  • Name and email address
  • Company name and website
  • Billing and payment information
  • Phone number (optional)
  • Profile information and preferences

Brand and Business Data:

  • Brand names and domains you want to monitor
  • Competitor information you specify
  • Custom queries and topics you create
  • Industry and business category information
  • Geographic targeting preferences

Communication Data:

  • Support requests and correspondence
  • Feedback and survey responses
  • Marketing communication preferences

2. Information We Collect Automatically

Usage Data:

  • Platform interactions and feature usage
  • Query execution history and results
  • Dashboard views and report downloads
  • Time spent on different platform sections
  • Click patterns and navigation behavior

Technical Information:

  • IP address and geographic location
  • Device type, browser, and operating system
  • Session duration and frequency of visits
  • Referral sources and exit pages
  • Platform performance and error logs

Cookies and Tracking Technologies:

  • Essential cookies for platform functionality
  • Analytics cookies for usage insights
  • Preference cookies for customization
  • Security cookies for fraud prevention

3. Information from Third Parties

AI Platform Data:

  • Responses from AI models (ChatGPT, Claude, Gemini, etc.)
  • Competitive mentions and rankings
  • Sentiment analysis results
  • Citation and source information

Payment Processor Data:

  • Transaction records and payment status
  • Billing address and payment method details
  • Fraud prevention and security data

Analytics and Marketing Tools:

  • Website analytics and user behavior data
  • Marketing campaign performance metrics
  • Lead generation and conversion tracking

How We Use Your Information

1. Platform Services

Core Functionality:

  • Execute AI queries on your behalf
  • Generate brand visibility reports and analytics
  • Provide competitive intelligence insights
  • Deliver location-based tracking results
  • Send automated alerts and notifications

Account Management:

  • Create and maintain your user account
  • Process payments and manage subscriptions
  • Provide customer support and assistance
  • Verify identity and prevent unauthorized access

2. Service Improvement

Platform Enhancement:

  • Analyze usage patterns to improve features
  • Develop new functionality and capabilities
  • Optimize platform performance and reliability
  • Conduct research and development activities

Quality Assurance:

  • Monitor system performance and availability
  • Debug technical issues and errors
  • Ensure data accuracy and reliability
  • Test new features and improvements

3. Communication

Service-Related Communications:

  • Account notifications and updates
  • Billing and payment confirmations
  • Security alerts and important notices
  • Feature announcements and platform updates

Marketing Communications (with consent):

  • Product updates and new feature announcements
  • Industry insights and best practices
  • Webinars and educational content
  • Promotional offers and discounts

4. Legal and Security

Compliance and Protection:

  • Comply with legal obligations and regulations
  • Protect against fraud and unauthorized access
  • Enforce our terms of service and policies
  • Respond to legal requests and court orders

How We Share Your Information

1. Service Providers

We may share your information with trusted third-party service providers who assist us in operating our platform:

AI Platform Partners:

  • OpenAI (ChatGPT)
  • Anthropic (Claude)
  • Google (Gemini)
  • Perplexity AI
  • Other AI model providers

Infrastructure and Security:

  • Cloud hosting providers (Supabase, Vercel, Google Cloud)
  • Database and storage services
  • Security and monitoring tools
  • Backup and disaster recovery services

Business Operations:

  • Payment processors (Stripe)
  • Email service providers
  • Analytics and tracking services
  • Customer support platforms

2. Legal Requirements

We may disclose your information when required by law:

  • In response to subpoenas, court orders, or legal process
  • To comply with government regulations
  • To protect our rights, property, or safety
  • To prevent fraud or security threats
  • In connection with legal proceedings

3. Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

4. With Your Consent

We may share your information with other parties when you provide explicit consent or direct us to do so.

Data Security

Security Measures

We implement industry-standard security measures to protect your information:

Technical Safeguards:

  • Encryption in transit and at rest
  • Secure socket layer (SSL) technology
  • Multi-factor authentication options
  • Regular security audits and penetration testing

Administrative Safeguards:

  • Employee training on privacy and security
  • Limited access on a need-to-know basis
  • Incident response and breach notification procedures

Physical Safeguards:

  • Secure data centers with restricted access
  • Environmental controls and monitoring
  • Backup and disaster recovery systems
  • Regular maintenance and updates

Data Retention

Account Data: Retained while your account is active and for a reasonable period thereafter for business purposes.

Usage Data: Retained for up to 7 years for analytics and improvement purposes.

Communication Data: Retained for up to 3 years for support and legal purposes.

Financial Data: Retained as required by law for tax and accounting purposes.

Your Privacy Rights

Access and Control

You have the following rights regarding your personal information:

Right to Access:

  • Request a copy of the personal information we hold about you
  • Obtain information about how we use and share your data

Right to Rectification:

  • Correct inaccurate or incomplete personal information
  • Update your account and profile information

Right to Deletion:

  • Request deletion of your personal information
  • Close your account and remove associated data

Right to Data Portability:

  • Export your data in a machine-readable format
  • Transfer your information to another service provider

Right to Restrict Processing:

  • Limit how we use your personal information
  • Object to certain types of data processing

How to Exercise Your Rights

To exercise any of these rights, please contact us at:

  • Email: [email protected]
  • Subject Line: "Privacy Rights Request"
  • Include: Your name, email address, and specific request

We will respond to your request within 30 days and may require verification of your identity.

Cookies and Tracking

Types of Cookies We Use

Essential Cookies:

  • Required for platform functionality
  • Enable core features like login and navigation
  • Cannot be disabled without affecting service

Analytics Cookies:

  • Help us understand how you use our platform
  • Provide insights for improving user experience
  • Can be disabled through browser settings

Preference Cookies:

  • Remember your settings and preferences
  • Customize your platform experience
  • Enhance usability and convenience

Cookie Management

You can control cookies through:

  • Browser settings and preferences
  • Our cookie consent banner
  • Third-party opt-out tools
  • Platform privacy settings

Note: Disabling certain cookies may limit platform functionality.

Contact Information

Privacy Questions

For privacy-related questions or concerns, contact us:

Email: [email protected]

Subject: Privacy Policy Inquiry

Response Time: 48-72 hours

General Contact:

Email: [email protected]

Website: www.brandpeek.ai

Effective Date

This Privacy Policy is effective as of June 8, 2025, and applies to all information collected on or after this date. Previous versions are available upon request.

By continuing to use BrandPeek.ai after any changes to this Privacy Policy, you acknowledge that you have read and agree to the updated terms.

Last Updated: June 8, 2025

Version: 1.0