Core Messaging & Positioning Guide
Master the essential value propositions, key differentiators, and positioning statements that convert prospects. Use these consistently across all affiliate marketing materials.
🎯 Primary Value Propositions
Lead with these in every conversation
One-Liner
The only platform that reverse-engineers Google AI Overview to give you data-driven content optimization strategies
Extended Pitch
BrandPeek analyzes real Google AI Overview results and 15+ AI models to tell you exactly what content wins in AI search - then automatically applies optimization strategies to your content.
💡 Usage Tip
Always lead with the one-liner in initial conversations, then expand with the extended pitch when you have their attention. This creates curiosity first, then provides detail.
🔑 Key Differentiators
What makes BrandPeek unique
✅ BrandPeek
Direct access to actual Google AI Overview results
❌ Competitors
Theoretical recommendations based on general SEO principles
Key Message
Stop guessing what works - we show you what's actually ranking
✅ BrandPeek
AI applies optimization strategies directly to your content
❌ Competitors
Manual implementation of recommendations
Key Message
From analysis to optimization in one click - save hours of manual work
✅ BrandPeek
Monitors 15+ AI models (ChatGPT, Claude, Gemini, Perplexity, etc.)
❌ Competitors
Focus on traditional search or single AI model
Key Message
Complete AI search visibility across all major platforms
✅ BrandPeek
0-100 scoring for Experience, Expertise, Authority, Trust
❌ Competitors
Generic content suggestions
Key Message
Optimize for Google's actual quality guidelines with measurable scores
✅ BrandPeek
Analyze up to 12 competitor sources from AI Overview
❌ Competitors
Limited competitive analysis
Key Message
See exactly what content competitors use to dominate AI search
📊 Positioning Statements by Audience
Tailor your message to each target market
The AI-first content optimization platform that tells you exactly what topics, depth, and structure win in AI search results
Expand beyond traditional SEO into AI search optimization with the only tool that analyzes real AI Overview data
Offer cutting-edge AI optimization services to clients with automated reporting and white-label capabilities
Dominate AI search results with data-driven content strategies that outperform competitors across all AI platforms
🎯 The Core Problem We Solve
Always establish the pain point first
🏆 Essential Proof Points
Back up your claims with these facts
🚀 Call-to-Action Variations
Test different CTAs for maximum conversion
Start Your AI Overview Analysis
Get Your First AI Optimization Report
See What's Ranking in AI Search
Analyze Your AI Visibility Now
Start Dominating AI Search Results
Get AI-Driven Content Insights
💡 CTA Strategy
Primary CTA: "Start Your AI Overview Analysis" (use 70% of the time)
A/B Test: Rotate other variations to find what works best for your audience
🎨 Tone & Voice Guidelines
Maintain brand consistency
Authoritative but Approachable
We're the experts but not intimidating
Data-Driven
Everything backed by real insights, not opinions
Innovation-Focused
Leading the AI search optimization space
Results-Oriented
Focus on measurable outcomes